Find us in the (copy) kitchen
Who we work with
D2C is personal. That’s why we love it.
We partner with enterprises and agencies sometimes, but we click best with the kind of people who taste-test batch after batch of their own hot sauce until their mouth goes numb.
Founder-led D2Cs stay close—to their product, to their customer, and to the problem they’re solving. That closeness makes decisions faster, messaging sharper, and collabing a lot more seamless. The trust that comes from working directly with founders lets us translate their larger-than-life thoughts into strategic, concise copy that actually resonates with their customers.
In other words, we take the big ideas in your head and turn them into easy-to-digest bites for the eyeballs already hungry for what you’ve got.
Our values
How we keep our client service crisp
Integrity
Strategy before ego. Period.
We build from evidence, not bluff, fluff, or opinion. If we don’t know something, we’ll tell you. And then we’ll act fast to figure it out.
Curiosity
We’re allergic to assumptions
Guesswork is just… yuck. Instead, we ask (and keep asking) why. We research, read, and listen until the pattern shows itself.
Excellence
We don’t chase “done”. We chase “damn, that’s good”.
We know how important your brand is to you, and we don’t take that lightly. We tighten, test, and trim until it’s chef’s kiss. “Good enough” never makes it out the door.
Partnership
Real partnership means shared ownership
We build together, test together, win together. We don’t do hierarchy. We show up, stay honest, and expect the same in return. It’s a respect in, respect out collaboration.
Fun
We take the work seriously. Not ourselves.
Deadlines, edits, and feedback come with the job. We stay lighthearted so the hard parts stay human. It’s easier to do great work when no one’s uptight about it.
FYI
We ride hard for the Oxford Comma and will NEVER be convinced otherwise.
Who are you?
Hungry for what we make?
Make sure you pass the fit check.
Best fit
We just became best friends if you’re…
✅ Founder-led, curious, and a little obsessive
✅ Fine hearing “no” if it means a better “yes” later
✅ More into clarity than cleverness
✅ Want strategy, not a speed-typing service
✅ Looking for a partner, not a “copy girl”
✅ Cool with a few dumb puns
Not a fit
We’re not your people if you’re…
❌ Price-shopping your way to “good enough”
❌ Asking for “just a few quick tweaks”
❌ Looking for fluff over facts and data
❌ Expecting magic without input
❌ Married to templates, buzzwords, or jargon
❌ Searching for a “yes” person instead of a partner
We’ll cheer you on from afar
Our process
The KFC Formula
Every project runs through the same five-step system. It’s heavy on research, strategy, execution, and refinement.
We call it The KFC Formula because acronyms make everything sound more official.
And for the record, KFC around here stands for Krista Fabbro Copywriting. Nothing to do with fried chicken, unfortunately. Believe us, we checked.
“Krista came highly recommended. Her positive attitude and flexibility make her a joy to work with. Her organization, great communication, quick deliveries on timelines, and understanding of the assignments allowed the projects to flow with ease.”
Shawna Devlin | Active Homes
“She understands that writing isn't just about proper grammar and textbook phrasing (even though she would be the best of the best with that), it is about tone, personality and the overall message. From a marketer's perspective, finding a writer like Krista is like finding a mountain full of gold.”
Connor Brown | Open Concept Marketing
“Krista is a dream to work with. I would highly recommend her to any company looking for someone with excellent copywriting skills and she has a fabulous personality to boot!”
Christy Thompson | Office Concepts
TL;DR
✅ We write websites that sell
✅ We don’t do fluff, jargon, sleaze, or cliché
✅ We ask questions until the answers make sense
✅ If you want quick, cheap, or easy—door’s thatta way
✅ Fried chicken? Sadly, no.
Still here?
Let’s do this before you chicken out.