The Dessert
Web copy doesn’t age like wine (sadly)
It needs testing, tweaking, and tracking to get better over time.
What it is
Three days. Two optimizations. One less thing on your plate.
Each month, The Dessert dedicates three focused days to check what’s working and fix what’s not where it matters most. It’s quick, easy to approve, and keeps your message performing without a big rebuild or long project.
Perfect if you’re:
Fresh off a project with KFC and want to keep improving results
Testing new offers, headlines, or seasonal campaigns
Seeing drops in conversions or engagement
Looking for ongoing optimization without hiring in-house
Why it makes sense for you
You wouldn’t buy a car and never change the oil, right? RIGHT?
Same idea here. You spent time and money on a site that finally says what it should. But business evolves. Products shift, buyers change, and what worked a few months ago might not land the same today. The Dessert gives your site that little bit of ongoing TLC that it needs to keep running smoothly.
You’ll get:
Monthly maintenance that protects your investment
Bite-sized updates that keep things fast and friction-free
One less thing to “get around to” every month
How it works
Each month runs on the same three-day sprint
Day 1
Review & plan
We look at how your pages and offers are performing, see what could be stronger, and make a quick plan for what to focus on that month.
Day 2
Write & tweak
We write new versions or small updates that you can test right away. You’ll get notes explaining what we changed and why it matters.
Day 3
Wrap up & next steps
We send a short recap of what we worked on, how to use it, and what’s worth looking at next month.
Need the bigger picture?
The Dessert Package
Each month includes:
✅ 1-2 optimizations
✅ A short report summarizing changes, reasoning, and next steps
✅ 3 focused days of work
Investment = $2,000/month
Dessert before dinner?
Sure, that’s one of the perks of being a grown-up. Just not this time.
The Dessert hits best when it’s added on to one of our main courses:
The Appetizer
One high-impact page in five days flat.
The Full Meal Deal
Website rewrite for brands that have outgrown startup or DIY.
The Chef’s Special
Complete messaging and website strategy.