Website copywriting that sells like hot chicken
For founder-led D2C brands that want clicks, carts, and cult followings.
Who’s hungry for better copy?
If you’re a gutsy founder who knows your product slaps but your website copy is blander than plain oatmeal, we’re guessing you’re starving for messaging with a little more flavour.
Buyers are allergic to jargon-filled, scroll-stopping, word-salad snoozefests. They crave fresh, bite-sized chunks that are easy to digest. We help fast-moving D2Cs ditch the fluff and sharpen their stories with copy that hooks fast, sticks in heads, and keeps customers coming back for more.
Pick your plate
How do you like your copy in the morning?
Golden? Crispy as hell? Yum. Us too.
The Appetizer
Who’s this for? Brands that don’t need a full website (yet). Great for testing, launching, or reworking a single page that needs to get things moving like, yesterday.
Includes:
✅ 1 page (typically home or landing)
✅ Voice alignment + light VOC research
✅ 1 round of edits
The Full Meal Deal
Who’s this for? Growth-stage D2C brands with strong products and loyal buyers. Their website has gotten them to where they are, but now it feels like it’s lagging.
Includes:
✅ 4–8 pages
✅ Mini messaging snapshot
✅ VOC-driven copy
✅ 1 round of edits
The Chef’s Special
Who’s this for? The everything package for brands that have outgrown “good enough” messaging and want the whole kit and caboodle.
Includes:
✅ 8+ pages
✅ Full VOC + competitor audit
✅ Messaging guide + buyer triggers
✅ Wireframe package + CTA strategy
✅ SEO-informed structure
Don’t want to “set it & forget it”?
Keep things fresh with The Dessert, our monthly copy tune-up that tests and improves what’s already working.
Meet the chef
Oxford comma loyalist. Recovering corporate type. Dog mom for life. 4'11 and yes, the weather is fine down here.
Hey! I’m Krista
I didn’t start in writing (unless you count my angsty grade-school poetry phase). I tried the whole “respectable career” thing in accounting, hated every second, and quickly realized I was better suited to something that wasn’t number crunching. Along my very non-linear career path, I worked across startup and industry and saw the same thing everywhere:
Great products falling flat without great copy.
Today, I back founder-led D2C brands with sharp, high-performing website copywriting. My obsession with writing, paired with my cross-industry experience and blow-your-dang-socks-off customer service, has landed me gigs with Shark Tank brands, famous pizza chains, and even the largest mall in Canada.
Process
Our (not-so secret) recipe for copy that’s hot, hot, hot
Our signature KFC Formula is the five-step process we use to cook up high-converting website copy that sells and scales.
We don’t write blind. Every project follows the same recipe because, well… it works.
The people have spoken
“Krista has been an invaluable member. She drove it home with her fintech expertise, crafting copy for both the mobile app and website, by uncovering new ways to communicate key goals for an underserved demographic. I would recommend Krista in a heartbeat.”
Vaishally Bhatti | Cashco Financial
“Everything not only reads better when Krista touches it, but her work also exceeds expectations. She is truly one in a million and her skills are unrivalled in her profession. She always delivers on time and quality. I can't say enough good things about Krista. You won't be disappointed by hiring her for your writing needs.”
Marta Tomasir | Swank Collective
“Krista is an absolutely amazing writer! She performed an audit on my website to let me know where my copy could be improved and I'm very impressed. She is very efficient, friendly and reliable. I would highly recommend Krista to anyone needing a hand with copy for websites!”
Michelle Murphy | Michelle Murphy Interior Design
Need proof?
Your brand’s not basic
Your web copy shouldn’t be either.