The Chef’s Special
Finally get your strategy, story, and structure on speaking terms
Your website’s hungry for the works. This bad boy’s the full spread.
Who it’s for
Best for founders seeking a complete messaging system
Your site’s done its job up to now, but your brand has evolved. It’s, dare we say, established. Your offers and customer base have both grown, but your overall messaging feels flat. Maybe even a little forced? It’s clear your copy isn’t doing you any favours in the scale department.
The Chef’s Special hands you the whole dang cookbook. You’ll get great copy (of course), but you’ll also walk away with the research, positioning, and frameworks that can be used past the project to keep your message consistent, no matter who’s writing it.
Perfect if you’re:
Repositioning your brand for long-term growth
Expanding your team or scaling your marketing
Frustrated by inconsistency across your content and campaigns
Focused on building a brand with staying power
What’s included
On the plate
Most founders don’t need another copywriter. They need someone to connect the dots between how they talk about what they sell and how the people who want it decide to buy it.
The Chef’s Special goes way deeper than copy. It gives you the strategy, systems, and insight to make every future piece of copy faster, clearer, and more effective.
You’ll get:
Messaging that defines how your brand speaks and sells
Research and positioning that uncover why people buy from you
A strategy-backed site structure that guides future content and campaigns
Process
How the work unfolds
Phase 1: Discovery
We dig in. Hard.
Through a full VOC review, competitor audit, and kickoff strategy call, we find out what your audience actually cares about and what your competitors are getting wrong. You’ll see your brand from the outside in and finally know how to talk about it from the inside out.
Phase 2: Strategy
We connect the dots
With the data compiled, we map out your complete messaging foundation and conversion flow. You’ll get a messaging guide and buyer trigger map that outlines what motivates your audience, how to position your offers, and the language that moves people to act.
Phase 3: Writing
We get to craftin’
It’s pen to paper time. Well, fingers to keyboard in our case. This is where we turn all that strategy into sharp, structured copy that sounds like you and gives your designer an organized roadmap.
Phase 4: Refinement
We make it chef’s kiss
You’ll review the full draft, drop comments, and call out what’s working (and what’s not). Then we dig back in for two focused rounds of revisions to tighten tone, flow, and hierarchy until everything aligns.
Phase 5: Delivery
We ship your full messaging system
You’ll get everything packaged, labelled, and ready to roll, including wireframe-ready copy, final messaging documents, and strategy frameworks.
Curious about our full process?
The Chef’s Special Package
Includes:
✅ 8+ pages of website copy
✅ Full VOC + competitor audit
✅ Messaging guide + buyer trigger map
✅ Search-friendly structure
✅ Wireframe package + CTA strategy
✅ 2 rounds of revisions
✅ Turnaround in 4 weeks
Investment = Starting at $10,000
Don’t let your new system lose its shine
The Chef’s Special gives you the system. Our monthly retainer keeps it cooking so your strategy, testing, and optimization never stop working for you.